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What Is SEO - Search Engine Optimization

What Is SEO - Search Engine Optimization
Category: Marketing
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Synopsis: Search Engine Optimization SEO is a process of selecting the most appropriate targeted keywords or keyword phrases related to your website and making sure that these ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top result pages.

Search Engine Optimization SEO is a process of selecting the most appropriate targeted keywords or keyword phrases related to your website and making sure that these ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top result pages. It basically involves careful optimization of the content of your website along with HTML and Meta tags and also involves back link building process.

 

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use lot of factors while ranking the listings where the factors themselves and the weight each carries may change periodically. Algorithms can vary so much that a webpage that ranks no. 1 in a particular search engine could rank no. 200 in another search engine. Its not necessary to submit new websites to search engines to be listed. A simple link from a well established site is enough to get the search engines to visit the new site and begin to crawl its contents later independantly. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

 

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. Becareful of someone promising your site on top in no time. This will be fraud most of the times.

 

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

 

You can visit www.zeeways.com to take a quote for search engine optimizations and look at their own ranking in google as well as their own products (software).


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