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"Just Take A Look At The MASSIVE
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THE SUPER SEO GUIDEBOOK TO SEO...........................................................2

WELCOME TO THE SUPER GUIDEBOOK TO SEO!...........................8
    WHAT IS YOUR SEO PLAN.....................................................................12

THE BIGGEST BANG FOR YOUR BUCK.........................................................12

SUBMITTING YOUR SITE TO THE SEARCH ENGINES...................14

BE PREPARED.......................................................................14

WHAT WILL SITE SUBMISSION GET YOU.....................................................15

Site Maps.........................................................................................................15

Submission Software..........................................................................................15

If Budget Allows................................................................................................16

SEARCH ENGINES AND DIRECTORIES..........................................................16

Search Engine List.............................................................................................16

Directories........................................................................................................16

FREE LISTING.....................................................................................17

PAID LISTING.....................................................................................17

A BALANCED SUBMISSION PLAN...............................................................19

FREE AND/OR PAID SEARCH ENGINE SUBMISSIONS.........................................20

FFA LINK SITES NOT SEARCH ENGINES.....................................................24

DIRECTORIES, SEARCH ENGINES & TRAFFIC…..........................26

WEB CRAWLERS .......................................................................26

EXAMPLE...........................................................................................27

SPAMDEXING.....................................................................................28

SPIDERING........................................................................................29

INDEXING.........................................................................................30

META TAGS.......................................................................................30

HYBRIDS..........................................................................................31

KEYWORDS........................................................................................32

META TAGS VERSUS BACK LINK POPULARITY................................................33

META SEARCH ENGINES.........................................................................37

Dogpile............................................................................................................37

Mamma.com.....................................................................................................38 

  A Search Engine Is Just A Tool............................................................................38

WHAT THE HECK IS AN ALGORITHM?.........................................40

GOOGLE ALGORITHM IS KEY...........................................................40

PAGE RANK BASED ON POPULARITY...........................................................40

CONSIDER BACK LINKS POPULARITY VOTES..................................................41

Hypertext-Matching Analysis:..............................................................................42

DO YOU KNOW THE GOOGLE DANCE?......................................................43

The Algorithm Shuffle........................................................................................43

GOOGLE Dance Tool..........................................................................................44

FEATURES AND TOOLS FROM GOOGLE........................................................44

In case you are feeling lucky...............................................................................44

The multi-faceted Google Toolbar........................................................................45

Pandora’s Box...................................................................................................45

Stock Quotes....................................................................................................45

GOOGLE FREE TOOLS AND SOFTWARE........................................................45

Calculator.........................................................................................................46

Dictionary Definitions.........................................................................................46

File Types.........................................................................................................46

News Headlines.................................................................................................46

Advanced News Search......................................................................................47

Similar Pages....................................................................................................47

Web Page Translation.........................................................................................47

SafeSearch Filtering...........................................................................................47

SUBMITTING YOUR URL TO GOOGLE..........................................................48

CLOAKING.........................................................................................48

GOOGLE GUIDELINES............................................................................48

Do’s.................................................................................................................49

Don’ts..............................................................................................................49

GOOGLE SERVICES...............................................................................50

Google Answers.................................................................................................50

Google Groups..................................................................................................51

Google’s Image Search.......................................................................................51

Google’s Catalog Search.....................................................................................52

Froogle.............................................................................................................52

ALTAVISTA........................................................................................53

CRAWLER/SPIDER CONSIDERATIONS..........................................................54

RANKING RULES OF THUMB....................................................................55

Values:............................................................................................................55

Query-dependent factors include:........................................................................56

Blanket policy on doorway pages and cloaking......................................................57

Meta tags (Ask.com as an Example)....................................................................57

Keywords in the URL and file names....................................................................57

Keywords in the ALT tags...................................................................................57

Page Length......................................................................................................57

Ask.com Search Features...................................................................................58

ASK OWNS ASK.COM TECHNOLOGY............................................................59

WHAT YOUR WEBSITE ABSOLUTELY NEEDS...............................74

    JUST DON’T FOCUS ON THE HOME PAGE, KEYWORDS AND TITLES....................74

UNDERSTANDING YOUR TARGET CUSTOMER..................................................74

DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?..............................75

YOUR HOMEPAGE IS THE MOST IMPORTANT PAGE ON YOUR WEB SITE......................76

THE ACID TEST...................................................................................77

STEP BY STEP PAGE OPTIMIZATION...........................................................78

ONE SITE – ONE THEME........................................................................80

AFFILIATE SITES & DYNAMIC URLS...........................................................80

PAGE SIZE CAN BE A FACTOR.................................................................82

HOW MANY PAGES TO SUBMIT.................................................................82

SHOULD YOU USE FRAMES?....................................................................82

MAKING FRAMES VISIBLE TO SEARCH ENGINES..............................................83

ROBOT.TXT MORE THAN A LITTLE USEFUL.................................85

STOP WORDS ...................................................................................88

Some commonly excluded "stop words"...............................................................88

IMAGE ALT TAG DESCRIPTIONS................................................................90

REGIONAL SEARCH ENGINES.....................................................92

TYPES OF REGIONAL SEARCH ENGINES........................................................92

Human Categorization........................................................................................92

Domain Filtering................................................................................................93

MAINTAINING A LOCAL AND REGIONAL SITE.................................................93

SPAMDEXING AND CLOAKING – TIME WASTERS............................94

WEB HOSTING SERVICES AND DOMAIN NAMES...........................97

AVOID FREEBIE SITES .....................................................................97

USING KEYWORDS IN YOUR DOMAIN NAME..................................................97

DOORWAY SITES/PAGES........................................................................98

WEB HOSTING COMPANIES.....................................................................98

Always avoid free or very inexpensive..................................................................99

WHAT TO LOOK FOR.............................................................................99

THE ROLE OF YOUR DOMAIN NAME..........................................................100

HYPHENS – YES OR NO?.....................................................................100

ALPHANUMERIC CONSIDERATIONS...........................................................101

Giving YAHOO! Its Alphanumeric Due.................................................................101

This is the alphanumeric order:.........................................................................102

IS IT LINK POPULARITY OR CLICK POPULARITY.............................................102

Influencing Click Popularity...............................................................................103

REGISTERING YOUR DOMAIN NAME.....................................104

DO'S AND DON'TS’..............................................................................104

Free Web Hosts........................................................................................104

Sharing domains or IP addresses................................................................104

Sub-Domains...........................................................................................104

Shared Domains Spell Trouble....................................................................104 5

You Must Own Your Domain – Not Your Host................................................105

KEYWORDS IN THE DOMAIN NAME ARE CRUCIAL............................................105

Separate multiple keywords.......................................................................105

Character Limit.........................................................................................105

Directories...............................................................................................105

Too Many Hyphens/Dashes........................................................................105

Yet another benefit...................................................................................105

CHOOSING A HOST FOR YOUR WEB SITE.................................106

YOU ARE RENTING SPACE AND BANDWIDTH...........................................106

A SHORT LIST OF THINGS TO WATCH OUT FOR..........................................107

Shared IP hosting............................................................................................107

Downtime.......................................................................................................107

LOOK FOR A WEB SITE HOST WITH:.......................................................108

An OC-3 - 155 megabits per second............................................................108

Safeguards..............................................................................................108

Redundant rollover connections..................................................................108

Backup power...........................................................................................108

24 hour server back ups...................................................................................108

NO LOGS? WHY, ITS YOUR DATA..........................................................108

LOGS PROVIDE YOU WITH VALUABLE INFORMATION......................................109

Other features include......................................................................................109

SEARCH ENGINES MAY SEEM PICKY........................................110

A CASE FOR CASE SENITIVITY ........................................................110

KEYWORD STUFFING AND SPAMMING.........................................................110

DYNAMIC URL'S................................................................................111

RE-DIRECT PAGES..............................................................................111

IMAGE MAPS WITHOUT ALT TEXT..............................................................111

FRAMES..........................................................................................112

TABLES..........................................................................................112

LINK SPAMMING................................................................................113

INCREASING YOUR SE RANK AND IMPROVING YOUR
SEARCH ENGINE POSITIONING....................................114

THE SIMPLE BASIC PRINCIPLES..............................................................114

YOUR WEB SITE COPY/CONTENT............................................................116

RANKING BY POPULARITY.....................................................................116

And What Is Link Popularity Again?....................................................................117

LEARN TO ANALYZE YOUR SERVER LOGS...................................................118

Some sites offer to run comparison....................................................................118

LINKING STRATEGIES..........................................................................119

There’s Good And Bad Back Links......................................................................119

Reciprocal Links..............................................................................................120

Outbound Links...............................................................................................120

Inbound Links (Also Know As Back Links)...........................................................121

MORE ON META TAGS.........................................................................122

PAGE HEADING TITLES........................................................................123 6

TITLE TAGS.....................................................................................124

KEYWORDS AND DESCRIPTION...............................................................125

META ROBOTS TAG............................................................................126

Yes there are more Meta Tags but…...................................................................127

RESEARCH TOOLS...................................................................128

LIST OF FREE TOOLS ...................................................................128

Keyword Density.............................................................................................130

Simple steps to check the density:.....................................................................131

STEMMING......................................................................................132

WHAT ARE THE MOST POPULAR KEYWORD FOR YOUR SITE?............................133

TRACK YOUR SEARCH ENGINE RANKINGS LIKE A BLOODHOUND.......................................................................134

THE BEST WAY TO TRACK....................................................................134

SECRET TOOLS TO HELP YOUR ACHIEVE & MAINTAIN HIGH SE RANKINGS.............................................................................137

HOW TO FIND OUT HOW MUCH MONEY YOUR INVESTMENT IS YIELDING.....................................................................................141

HYBRID PPC & SEO TACTICS....................................................144

ROI TRACKING TOOLS .......................................................................145

DoubleClick's DART..........................................................................................145

WebTrends from NetIQ.....................................................................................145

HitBox from WebSideStory................................................................................146

Urchin............................................................................................................146

RESOURCE SUMMARY..........................................................147

SEMPO’s mission..........................................................................................147

Alexa.............................................................................................................148

LinkPopularity.com..........................................................................................148

Tools from Marketleap......................................................................................149

NetMechanic HTML Code checker.......................................................................149

OptiLink Link Reputation Analyzer......................................................................149

PositionPro.....................................................................................................150

WEBSITE MANAGEMENT TOOLS..............................................................150

SEARCH ENGINE INFORMATION...............................................................151

INTERNET MARKETING RESOURCES..........................................................153

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